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... > social science subjects > business and management > marketing (business) > consumer culture > concepts in consumer culture > consumer moods

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consumer moods  

Definición

  • Consumer moods are the phenomenological properties of individual consumers' affective states. For example, a consumer may be in a good mood or a cheerful mood. [Source: Encyclopedia of Consumer Culture; Consumer Moods]

Concepto genérico

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URI

http://data.loterre.fr/ark:/67375/N9J-B85LG8D8-M

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