skip to main content
LOTERRE

LOTERRE

SAGE Social Science Thesaurus

Search from vocabulary

Lengua del contenido

| français English
Ayuda para la búsqueda

Concept information

... > social science subjects > business and management > marketing (business) > consumer culture > production, exchange and distribution in consumer culture > neuromarketing

Término preferido

neuromarketing  

Definición

  • Neuromarketing can be defined as the obtaining of information useful for marketers by subjecting individuals to functional magnetic resonance imaging (fMRI) and other similar methods of studying automatic responses in the brain to certain stimuli, generally involving products and brands that are part of consumer culture. The term seems to have been first used by Ale Smidts, a marketing research scholar at Erasmus University in the Netherlands, around 2002. [Source: Encyclopedia of Consumer Culture; Neuromarketing]

Concepto genérico

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-B35FQ2RV-4

Descargue este concepto:

RDF/XML TURTLE JSON-LD