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Concept information

Término preferido

galvanic skin response  

Definición

  • a person's reaction to a stimulus, as measured by electrical monitoring of minute amounts of skin perspiration upon exposure to the stimulus; a physiological testing technique that aims to determine the level of arousal caused by an advertisement. [Source: Dictionary of Marketing Communications; Galvanic Skin Response]

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-B2DJVCWD-T

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