skip to main content
LOTERRE

LOTERRE

SAGE Social Science Thesaurus

Search from vocabulary

Lengua del contenido

| français English
Ayuda para la búsqueda

Concept information

... > social science subjects > communication and media studies > communication studies > communication theory > group and organizational concepts > corporate campaign theories
... > social science subjects > communication and media studies > communication studies > communication theory > information, media, and communication technology > corporate campaign theories
... > social science subjects > communication and media studies > communication studies > communication theory > applications and contexts > corporate campaign theories

Término preferido

corporate campaign theories  

Definición

  • The concept of corporate campaign theories can be discussed from at least two major perspectives: promotional product or service advertising campaigns, most relevant to the field of marketing, or the less visible corporate issues campaigns, most relevant to the field of public relations and issues management. This entry explores the corporate issues campaigns perspective and associated theoretical frameworks. [Source: Encyclopedia of Communication Theory; Corporate Campaign Theories]

Concepto genérico

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-B1997JTR-T

Descargue este concepto:

RDF/XML TURTLE JSON-LD