Concept information
Preferred term
Elmo Roper
Definition(s)
- Elmo Roper, born in 1900, was a leader in the fields of public opinion polling and market research for more than 30 years. He did not have formal academic training in these fields and, in fact, did not finish college. [Source: Encyclopedia of Survey Research Methods; Roper, Elmo]
Broader concept(s)
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-ZQ2Z9H52-P
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