Concept information
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organization studies encyc
approaches to organization theory
organizational economics
competition (business)
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entrepreneurship financing and economic development
strategy (organizational)
strategic management
business strategy
Preferred term
cost leadership
Definition(s)
- A generic strategy coined by Michael Porter whereby a firm leads the industry by maintaining the lowest costs and offering its products or services to a broad market at the lowest prices. After the terrorist attacks on September 11, 2001, the low-cost leader Southwest watched its competitors struggle, some in and out of bankruptcy court. [Source: Dictionary of Strategy: Strategic Management A-Z; Cost Leadership]
Broader concept(s)
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-Z9XCPRFF-F
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