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... > social science subjects > communication and media studies > communication studies > communication theory > semiotic, linguistic, and discursive orientations > ideological rhetoric
... > social science subjects > communication and media studies > communication studies > communication theory > critical orientations > ideological rhetoric
... > social science subjects > communication and media studies > communication studies > communication theory > rhetorical orientations > ideological rhetoric

Preferred term

ideological rhetoric  

Definition(s)

  • While there are multiple ways to define ideology, for our purposes the most general will suffice—an ideology is a belief/value system that functions to maintain or challenge the existing order. This implies a relationship to power as a central feature of an ideological orientation to the world but does not restrict ideology to the early Marxist sense as “false consciousness.” Ideology may be theorized as distinct from rhetoric in that its expression is merely a by-product of its attitudinal perspective. [Source: Encyclopedia of Communication Theory; Ideological Rhetoric]

Broader concept(s)

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URI

http://data.loterre.fr/ark:/67375/N9J-Z7CNBGZQ-9

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