Concept information
Preferred term
cross-cultural consumer marketing
Definition(s)
- Marketing activities that originate in Western countries span the globe and reach many cultures. Questions of cross-cultural ethics arise when marketing practices that are acceptable in one country are inappropriate in another. [Source: Encyclopedia of Business Ethics and Society; Cross-Cultural Consumer Marketing]
Broader concept(s)
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-Z2RXL0TP-K
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