Concept information
Preferred term
communications mix
Definition(s)
- the components of an organization's marketing communications program—advertising, sales promotion, public relations, direct marketing, and personal selling—and the way in which they are blended together to form an integrated plan; the particular combination of promotion elements and activities used by a company to pursue its communications and marketing objectives. [Source: Dictionary of Marketing Communications; Communications Mix]
Broader concept(s)
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-Z2DKNZ2R-9
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