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... > social science subjects > communication and media studies > communication studies > communication theory > interpersonal concepts > persuasion and social influence theories
... > social science subjects > communication and media studies > communication studies > communication theory > psycho-cognitive orientations > persuasion and social influence theories

Preferred term

persuasion and social influence theories  

Definition(s)

  • Persuasion—the activity of creating, reinforcing, or modifying beliefs, attitudes, or behaviors—is a major underlying motivation for human communication and the fountainhead of communication studies. During Greece's golden age from the 5th through 4th centuries B.C., a group of teachers known as the sophists instructed students in the art of persuasive speaking and penned academic essays examining a wide range of topics related to social influence. [Source: Encyclopedia of Communication Theory; Persuasion and Social Influence Theories]

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http://data.loterre.fr/ark:/67375/N9J-X46WZ7SJ-H

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