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Concept information

social science subjects > business and management > marketing (business) > marketing strategy
social science subjects > business and management > strategic management > business strategy > marketing strategy
... > social science subjects > health and social care > health care management > strategy (organizational) > strategic management > business strategy > marketing strategy
... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurship financing and economic development > strategy (organizational) > strategic management > business strategy > marketing strategy
... > social science subjects > business and management > management settings > strategic management > business strategy > marketing strategy
... > social science subjects > business and management > organization studies > organization studies encyc > approaches to management theory > strategic management > business strategy > marketing strategy

Preferred term

marketing strategy  

Definition(s)

  • an action plan detailing the marketing mix aimed at a specific target market; how the product, price, distribution, and promotion variables will be used to attract a particular customer group and allow the organization to achieve its objectives. [Source: Dictionary of Marketing Communications; Marketing Strategy]

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URI

http://data.loterre.fr/ark:/67375/N9J-X3FGR99F-H

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