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LOTERRE

LOTERRE

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Concept information

Preferred term

head of household  

Definition(s)

  • for marketing purposes, the individual in a family who is responsible for major buying decisions. [Source: Dictionary of Marketing Communications; Head of Household]

Broader concept(s)

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-WXS4XQHS-N

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