Concept information
Preferred term
theory of planned behavior
Definition(s)
- Theory of planned behavior is one of the most successful theories in social psychology; the theory aims to explain people's behavior in various domains—among them consumer behavior—by four psychological variables: intentions, attitudes, subjective norms, and perceived behavioral control. The theory was introduced in an article by Icek Ajzen in 1991 and builds on the social psychological tradition of attitude research. [Source: Encyclopedia of Consumer Culture; Theory of Planned Behavior]
Broader concept(s)
Narrower concept(s)
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-WF43MFXM-X
{{label}}
{{#each values }} {{! loop through ConceptPropertyValue objects }}
{{#if prefLabel }}
{{/if}}
{{/each}}
{{#if notation }}{{ notation }} {{/if}}{{ prefLabel }}
{{#ifDifferentLabelLang lang }} ({{ lang }}){{/ifDifferentLabelLang}}
{{#if vocabName }}
{{ vocabName }}
{{/if}}