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Concept information

Preferred term

theory of planned behavior  

Definition(s)

  • Theory of planned behavior is one of the most successful theories in social psychology; the theory aims to explain people's behavior in various domains—among them consumer behavior—by four psychological variables: intentions, attitudes, subjective norms, and perceived behavioral control. The theory was introduced in an article by Icek Ajzen in 1991 and builds on the social psychological tradition of attitude research. [Source: Encyclopedia of Consumer Culture; Theory of Planned Behavior]

Narrower concept(s)

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URI

http://data.loterre.fr/ark:/67375/N9J-WF43MFXM-X

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