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Concept information

social science subjects > health and social care > health care management > marketing and customer value > market entry strategies
social science subjects > health and social care > health care management > strategy (organizational) > market entry strategies
... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurship financing and economic development > strategy (organizational) > market entry strategies

Preferred term

market entry strategies  

Definition(s)

  • The selection of expansion or maintenance of scope strategies suggest that the next decision to be made is which of the market entry strategies to pursue. Because the expansion strategies specify entering a new market and the maintenance-of-scope strategies call for obtaining new resources, the next decision entails how the organization will enter or develop the market. [Source: Encyclopedia of Health Care Management; Market Entry Strategies]

Broader concept(s)

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-W55LFB45-K

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