Concept information
Preferred term
FUBU Company
Definition(s)
- FUBU is an acronym that translates to “For Us, By Us.” The acronym has also been said to stand for “Five Urban Brothers United.” FUBU was one of the first lines of fashion wear geared toward the hip hop generation, and it was the first to market itself widely as a fashion brand designed for African Americans and by African Americans, hence the phrase “For Us, By Us.” This entry describes the creation and growth of the company. FUBU was created in 1992 in Queens, New York, by African American entrepreneur Daymond John. [Source: Encyclopedia of Race, Ethnicity, and Society; FUBU Company]
Broader concept(s)
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-VSQL05B0-D
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