Concept information
Preferred term
toybiz
Definition(s)
- Toybiz was a manufacturer of action figures and other toys, principally associated with superhero and media tie-in figures. After a shaky start making superhero action figures licensed from DC Comics (publishers of Superman, Batman, The Flash, etc.), Toybiz got the license for Marvel Comics action figures and released a 1990 line of Marvel Super Heroes: Captain America, Doctor Doom, Spider-Man, the Hulk, the Silver Surfer, and others. [Source: Encyclopedia of Play in Today's Society; Toybiz]
Broader concept(s)
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-VK2K0L5D-F
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