skip to main content
LOTERRE

LOTERRE

Search from vocabulary

Content language

| español français
Search help

Concept information

Preferred term

symbolic convergence theory  

Definition(s)

  • Symbolic convergence theory is a general theory of communication created by Ernest Bormann that explains the process by which content themes that emerge in rhetoric function dramatically to connect audiences with messages. It explains how worldviews are created symbolically that catch up and involve often large groups of people. [Source: Encyclopedia of Communication Theory; Symbolic Convergence Theory]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-VCDSXPTX-5

Download this concept: