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Concept information

social science subjects > business and management > business ethics > applied business ethics > bottom of the pyramid

Preferred term

bottom of the pyramid  

Definition(s)

  • The term bottom of the pyramid (BoP) refers to the lower two thirds of the economic human pyramid, those 4 billion people living in abject poverty. More broadly, it refers to a market-based model of economic development that promises to simultaneously alleviate widespread poverty while providing growth and profits for multinational corporations (MNCs). [Source: Encyclopedia of Business Ethics and Society; Bottom of the Pyramid]

Broader concept(s)

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URI

http://data.loterre.fr/ark:/67375/N9J-V8F2P5XZ-Q

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