Concept information
Preferred term
one-to-one marketing
Definition(s)
- One-to-one marketing is a philosophy based on the idea that an ideal size for a target market is one customer. Traditionally, one of the most important tasks for a marketer is the process of segmentation and targeting. [Source: Encyclopedia of Health Care Management; One-to-One Marketing]
Broader concept(s)
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-V5FD7JMH-W
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