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Concept information

Preferred term

flogging  

Definition(s)

  • Flogging, short for fake blog, is a term describing a practice in which an organization or an individual adopts a fake persona on a blog or online discussion board. A common type of flogging occurs when a public relations practitioner pretends to be a customer in order to post positive reviews of products on shopping websites or specially created blogs. [Source: Encyclopedia of Public Relations; Flogging]

Broader concept(s)

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-V4NH1H6F-5

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