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Concept information

Preferred term

channel conflict  

Definition(s)

  • in the distribution channel, disagreement between or among intermediaries as to objectives, responsibilities, expectations, or any marketing or nonmarketing matters relating to the conduct of business in the channel;. . [Source: Dictionary of Marketing Communications; Channel Conflict]

Broader concept(s)

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-V1WFL6WN-6

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