Concept information
Preferred term
adopter categories
Definition(s)
- a classification of consumers based on how early or late an individual accepts a new product, service, or idea relative to other adopters; based on the time it takes an individual to make the initial purchase of a new product, the classification scheme includes innovators, early adopter, early majority, late majority, and laggards. [Source: Dictionary of Marketing Communications; Adopter Categories]
Broader concept(s)
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-V0HM5M1R-W
{{label}}
{{#each values }} {{! loop through ConceptPropertyValue objects }}
{{#if prefLabel }}
{{/if}}
{{/each}}
{{#if notation }}{{ notation }} {{/if}}{{ prefLabel }}
{{#ifDifferentLabelLang lang }} ({{ lang }}){{/ifDifferentLabelLang}}
{{#if vocabName }}
{{ vocabName }}
{{/if}}