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LOTERRE

SAGE Social Science Thesaurus

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Concept information

social science subjects > health and social care > health care management > marketing and customer value > comparative advertising

Preferred term

comparative advertising  

Definition(s)

  • In comparative advertising, a company publicly compares its product or service with other competing products or services. Firms usually compare their products with a single product, but in some situations a product has been compared with multiple competitive products. [Source: Encyclopedia of Health Care Management; Comparative Advertising]

Broader concept(s)

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URI

http://data.loterre.fr/ark:/67375/N9J-TMGLN5KP-S

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