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Concept information

Preferred term

media advocacy  

Definition(s)

  • Mass media are powerful in presenting issues and shaping opinions in the society, and media advocacy is an approach that attempts to influence media's coverage of an issue and to help a relevant policy achieve public awareness and support. According to Lawrence Wallack, Lori Dorfman, and their colleagues, the purpose of media advocacy is to contribute to the development of social and policy initiatives that promote health and well-being. [Source: Encyclopedia of Children, Adolescents, and the Media; Media Advocacy]

Broader concept(s)

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-S9SPP5J8-Z

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