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Concept information

Preferred term

markets and marketing  

Definition(s)

  • Markets and marketing, in the broadest sense of exchanging or bartering goods and services, are likely prehistoric. They predate the origin of money as entire trade systems based on barter clearly existed. [Source: Encyclopedia of Consumer Culture; Markets and Marketing]

Broader concept(s)

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-S3B4S68V-J

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