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Concept information

Preferred term

presidential communication  

Definition(s)

  • Presidential communication refers to the means for shaping and mobilizing varied publics and is a primary tool used by presidents in their attempts to implement policy objectives. Communicative acts are called into play by exigencies, problems for which persuasion can affect potential outcomes. [Source: Encyclopedia of Political Communication; Presidential Communication]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-S0P5F1VC-X

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