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Concept information

... > social science subjects > business and management > marketing (business) > marketing mix > promotion (marketing) > sales promotion
... > social science subjects > health and social care > health care management > marketing and customer value > marketing mix > promotion (marketing) > sales promotion

Preferred term

sales promotion  

Definition(s)

  • promotional marketing activities and programs (other than advertising, direct marketing, public relations) involving a wide range of limited-time inducements designed to stimulate relatively quick consumer action and dealer or sales force support and effectiveness, as well as to add value to the firm's offering; aim is typically for immediate or short-term results. [Source: Dictionary of Marketing Communications; Sales Promotion]

Broader concept(s)

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-R58G5V3N-T

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