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Concept information

Preferred term

differentiated marketing  

Definition(s)

  • occurs when the marketer or advertiser targets two or more distinct market segments or customer groups, and then designs separate tailor-made marketing mixes, offers, strategies, or programs for each segment; sometimes referred to as selective marketing or a multiple target market approach. [Source: Dictionary of Marketing Communications; Differentiated Marketing]

Broader concept(s)

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-R3PHC9ZH-G

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