Loterre: SAGE: consumer behavior

social science subjects > psychology > behavior mechanisms > behavior (psychology) > consumer behavior

social science subjects > business and management > marketing (business) > marketing > consumer behavior

... > publishing industry > journalism > industry and economics > marketing > consumer behavior

... > publishing > journalism > industry and economics > marketing > consumer behavior

... > media forms > journalism > industry and economics > marketing > consumer behavior

social science subjects > psychology > applied psychology > consumer behavior

social science subjects > psychology > social psychology > applied social psychology > consumer behavior

social science subjects > business and management > marketing (business) > B2C marketing > consumer behavior

consumer behavior

Consumer behavior is a field of study that generally falls under the umbrella of marketing and is associated with consumer research. Consumer behavior is defined as being concerned with “individuals or groups acquiring, using and disposing of products, services, ideas or experiences” (Arnould, Price, and Zinkhan 2002, 5) and as “the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy wants and needs” (Solomon et al. [Source: Encyclopedia of Consumer Culture; Consumer Behavior]

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