skip to main content
LOTERRE

LOTERRE

SAGE Social Science Thesaurus

Search from vocabulary

Content language

| español français
Search help

Concept information

... > social science subjects > communication and media studies > communication studies > communication theory > interpersonal concepts > heuristic-systematic model
... > social science subjects > communication and media studies > communication studies > communication theory > psycho-cognitive orientations > heuristic-systematic model

Preferred term

heuristic-systematic model  

Definition(s)

  • Shelly Chaiken's heuristic-systematic model (HSM) is a “dual process” theory that identifies two coexistent, but qualitatively dissimilar, means by which receivers of persuasive messages process information. It applies to those contexts in which receivers aim to assess the validity of a point of view, to determine the truth of the persuasive message, or to connect attitudes with relevant facts. [Source: Encyclopedia of Communication Theory; Heuristic-Systematic Model]

Broader concept(s)

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-QVKVDDT5-6

Download this concept:

RDF/XML TURTLE JSON-LD