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Concept information

... > social science subjects > business and management > marketing (business) > consumer culture > trends in consumer culture > mass observation

Preferred term

mass observation  

Definition(s)

  • The U.K. Mass Observation (M-O) Project began in 1937 and still continues over seventy years later. Its central methodological tenet was to “observe,” to watch and record people's behavior and conversations. [Source: Encyclopedia of Consumer Culture; Mass Observation]

Broader concept(s)

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-QSWRCDC5-7

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