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Concept information

Preferred term

uses and gratifications approach  

Definition(s)

  • This topic presents some difficulties, in that there is no clear or agreed definition to be offered. In general terms, the uses and gratifications approach refers to a media research orientation, in which priority is given to the perspective of the receiving audience, with particular reference to self-perceived motives or reasons for using (attending to) mass media and the satisfactions (or gratifications) they believe that media (both the process of use and the particular content) provide. [Source: Encyclopedia of Political Communication; Uses and Gratifications Approach]

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URI

http://data.loterre.fr/ark:/67375/N9J-QH8TTHFG-S

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