Concept information
Preferred term
sponsorship
Definition(s)
- The payment of cash (or in kind) that a company may make to a league, team, event, individual or activity, for the right to exploit the commercial potential of being associated with that activity. The sponsorship of sports events accounts for about three-quarters of all sponsorship in the UK.There are many problems related to attempts to estimate the market size for sports sponsorship including: (1) firms and sports bodies are reluctant to release commercially sensitive data; (2) the market is highly fragmented, ranging from Olympic Games (TOP) to local sports teams; and (3) expenditure on sponsorship is often consumed within firms' broader marketing and publicity budgets. [Source: The SAGE Dictionary of Sports Studies; Sponsorship]
Broader concept(s)
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-QCFRQQ24-F
{{label}}
{{#each values }} {{! loop through ConceptPropertyValue objects }}
{{#if prefLabel }}
{{/if}}
{{/each}}
{{#if notation }}{{ notation }} {{/if}}{{ prefLabel }}
{{#ifDifferentLabelLang lang }} ({{ lang }}){{/ifDifferentLabelLang}}
{{#if vocabName }}
{{ vocabName }}
{{/if}}