Loterre: SAGE: decline of mass media

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... > media studies > media forms > journalism > history and culture of journalism > decline of mass media

... > book industry > publishing industry > journalism > consumers and audiences > decline of mass media

... > information science > publishing > journalism > consumers and audiences > decline of mass media

... > media studies > media forms > journalism > consumers and audiences > decline of mass media

decline of mass media

The term mass media refers to the channels and institutions of mass communication that produce and deliver media messages to a large, heterogeneous, and scattered “mass audience.” The term originated in the 1920s with the creation of countrywide radio networks, mass-circulation newspapers, and magazines. In the twenty-first century, the term mass media is used to describe a much broader array of both print and electronic media, including television, film, radio and sound recording, books, and magazines, as well as so-called new media, such as the Internet and video games. [Source: Encyclopedia of Journalism; Mass Media, Decline of]

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