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Concept information

Preferred term

direct-to-consumer advertising  

Definition(s)

  • In healthcare, the term direct-to-consumer advertising (DTCA) refers to the promotion of drugs and medical devices by their manufacturers directly to prospective users. Advertising to users via the media, such as newspapers, magazines, radio, television, the Internet, pamphlets and brochures, billboards, and direct mailing, is considered DTCA. [Source: Encyclopedia of Health Services Research; Direct-to-Consumer Advertising]

Broader concept(s)

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URI

http://data.loterre.fr/ark:/67375/N9J-PTV62XP8-Q

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