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Concept information

social science subjects > health and social care > health care management > marketing and customer value > public relations
... > social science subjects > politics and international relations > governance > crisis management > issues in crisis management > public relations
... > social science subjects > business and management > management settings > business management > governance > crisis management > issues in crisis management > public relations
social science subjects > business and management > business ethics > marketing ethics > public relations
... > social science subjects > communication and media studies > communication studies > types of communication > mass communication > public relations
... > social science subjects > health and social care > health policy > health services > health service administration > organization and administration > public relations
... > social science subjects > health and social care > health services > health service administration > organization and administration > public relations
... > social science subjects > health and social care > health care management > health care facilities, manpower, and services > health services > health service administration > organization and administration > public relations
... > social science subjects > health and social care > health occupations > health service administration > organization and administration > public relations
... > social science subjects > business and management > marketing (business) > marketing mix > promotion (marketing) > public relations
... > social science subjects > health and social care > health care management > marketing and customer value > marketing mix > promotion (marketing) > public relations

Preferred term

public relations  

Definition(s)

  • Public relations is a management function, because it manages the relations between the company and its publics. It is a bridge between the organization and its environment. [Source: Dictionary of Strategy: Strategic Management A-Z; Public Relations]

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URI

http://data.loterre.fr/ark:/67375/N9J-PQR4H4J8-5

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