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Concept information

Preferred term

deceptive advertising  

Definition(s)

  • As it is used by regulators, the courts, and social scientists, deceptive advertising is a technical, legal term: A deceptive advertisement is one that involves a representation, omission, or practice likely to mislead a reasonable consumer. To be regulable under the law, however, a further condition must be met: The deception must be “material,” which is to say that it must be likely to detrimentally affect the consumer's purchasing decisions. [Source: Encyclopedia of Business Ethics and Society; Deceptive Advertising]

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URI

http://data.loterre.fr/ark:/67375/N9J-PQBCDLNJ-5

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