skip to main content
LOTERRE

LOTERRE

SAGE Social Science Thesaurus

Search from vocabulary

Content language

| español français
Search help

Concept information

... > social science subjects > communication and media studies > communication studies > communication theory > information, media, and communication technology > two-step and multi-step flow
... > social science subjects > communication and media studies > communication studies > communication theory > interpersonal concepts > two-step and multi-step flow

Preferred term

two-step and multi-step flow  

Definition(s)

  • The two-step flow of communication hypothesis states that personal influence exercised by other people normally plays a more critical role in everyday decision making than information obtained from mass media. This hypothesis is opposed to the one-step flow notion that media can have a direct, immediate, and powerful influence on what people think and do. [Source: Encyclopedia of Communication Theory; Two-Step and Multi-Step Flow]

Broader concept(s)

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-P4JZK88R-V

Download this concept:

RDF/XML TURTLE JSON-LD