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Paul Felix Lazarsfeld

Paul Felix Lazarsfeld was an Austrian-born applied social psychologist who, somewhat improbably, became a dominant figure in postwar American sociology. With a conventional academic career blocked by anti-Semitism, Lazarsfeld in the late 1920s created an applied market research institute in Vienna that would, after his emigration to the United States in 1933, serve as a model for his institutes at Newark and Columbia. [Source: Encyclopedia of Consumer Culture; Lazarsfeld, Paul Felix]

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