Concept information
Preferred term
consumer preferences
Definition(s)
- Consumer preferences represent the building block for assessing the value of any good or service relative to another. Once determined, a consumer may or may not wish to reveal a willingness to pay for an item given the asking price. [Source: Encyclopedia of Business Ethics and Society; Consumer Preferences]
Broader concept(s)
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-NVRQ5KP1-1
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