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... > social science subjects > geography > geoinformatics > geographic information science > conceptual foundations of GIS > sampling > representativeness
... > social science subjects > psychology > social psychology > social psychology research > methods > research design > sampling > representativeness
... > social science subjects > social research > research methods and evaluation > research design > sampling > representativeness
... > social science subjects > criminology and criminal justice > criminology > law and society > law and society research > sampling > representativeness
... > social science subjects > politics and international relations > political science > law and courts > law and society > law and society research > sampling > representativeness
... > social science subjects > psychology > behavior mechanisms > human development > statistics, research methods, and measurement > sampling > representativeness
... > social science subjects > health and social care > health and society > cancer and society > statistics > sampling > representativeness
other subjects > mathematics > statistics > sampling > representativeness
... > contexts > population characteristics > health > public health > epidemiologic methods > data collection > sampling > representativeness
... > social science subjects > education > educational systems > curriculum > curriculum studies > inquiry and research > documentary research > representativeness
... > social science subjects > psychology > social psychology > social psychology research > methods > research design > documentary research > representativeness
... > social science subjects > social research > research methods and evaluation > research design > documentary research > representativeness
... > social science subjects > education > educational systems > curriculum > curriculum studies > inquiry and research > qualitative research > qualitative data collection > documentary research > representativeness
... > social science subjects > sociology > sociology of education > education in society and culture > theories, models, and philosophical perspectives > qualitative research > qualitative data collection > documentary research > representativeness
... > social science subjects > education > education studies > sociology of education > education in society and culture > theories, models, and philosophical perspectives > qualitative research > qualitative data collection > documentary research > representativeness
... > social science subjects > social research > research > qualitative research > qualitative data collection > documentary research > representativeness
... > social science subjects > sociology > sociology of education > education in society and culture > evaluation, testing, and research methods > qualitative research > qualitative data collection > documentary research > representativeness
... > social science subjects > education > education studies > sociology of education > education in society and culture > evaluation, testing, and research methods > qualitative research > qualitative data collection > documentary research > representativeness
... > social science subjects > social research > research methods and evaluation > qualitative research > qualitative data collection > documentary research > representativeness
... > social science subjects > education > educational systems > curriculum > curriculum studies > inquiry and research > quantitative research > quantitative data collection > documentary research > representativeness
... > social science subjects > social research > research methods and evaluation > quantitative research > quantitative data collection > documentary research > representativeness

Preferred term

representativeness  

Definition(s)

  • the degree to which advertising research data and results generated from a sample can be generalized to a larger population; e.g., the degree to which television viewing habits found in a sample survey of television viewers can be generalized to the national television viewing audience. Also, in test marketing, the similarity between the test market and the full, large-scale market.. [Source: Dictionary of Marketing Communications; Representativeness]

Broader concept(s)

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-NS5S1N39-7

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