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Concept information

Preferred term

willingness to pay  

Definition(s)

  • Willingness to pay (WTP) is the maximum amount of money an individual is willing to pay to ensure that a proposed service or good is available. Determining WTP through the contingent valuation method (CVM) is increasingly being used to generate information on the benefits of, and demand for, healthcare programs. [Source: Encyclopedia of Medical Decision Making; Willingness to Pay]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-ND066DKD-T

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