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Concept information

Preferred term

normative influence  

Definition(s)

  • Normative influence is one of the two main ways in which people influence one another in group interaction. It is a form of influence in which pressure is exerted to cause someone to conform to the expectations and preferences of others. [Source: Encyclopedia of Group Processes & Intergroup Relations; Normative Influence]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-N8159HZF-P

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