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LOTERRE

LOTERRE

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Concept information

Preferred term

daisy girl ad  

Definition(s)

  • Since 1952 when televised political advertising became a staple of presidential elections, no single advertisement has achieved the notoriety of the 1964 spot known as the “Daisy Girl” ad, which was aired as part of Democrat Lyndon Johnson's campaign against Republican Barry Goldwater. The 60-second advertisement opens with a young girl counting as she picks petals off of a daisy. [Source: Encyclopedia of Political Communication; Daisy Girl Ad]

Broader concept(s)

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URI

http://data.loterre.fr/ark:/67375/N9J-N4L9GG2V-G

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