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Concept information

Preferred term

interactivity  

Definition(s)

  • Interactivity occurs when a receiver responds to a sender. Depending on the medium used, the level of interaction can take place in several contexts: one-to-one, one-to-many, or many-to-many. [Source: Encyclopedia of Public Relations; Interactivity]

Broader concept(s)

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-MRJ47H1L-H

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