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Concept information

social science subjects > health and social care > health care management > marketing and customer value > substitute product

Preferred term

substitute product  

Definition(s)

  • A substitute product is a product for which another product can provide a similar level, or an acceptable level, of satisfaction to the customer on the particular purchase or usage occasion. Coca-Cola and Pepsi-Cola are obvious examples of substitute products for each other. [Source: Encyclopedia of Health Care Management; Substitute Product]

Broader concept(s)

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URI

http://data.loterre.fr/ark:/67375/N9J-MNRCFJG9-R

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