Concept information
Preferred term
mass marketing
Definition(s)
- using a single basic marketing mix or program to reach the entire market, as opposed to a specific market target, which calls for a separate marketing program for each target segment; also called undifferentiated marketing. [Source: Dictionary of Marketing Communications; Mass Marketing]
Broader concept(s)
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-MGW7DSHM-K
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