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Concept information

Preferred term

campaign advertising  

Definition(s)

  • Campaign advertising is the use of paid-for political ads to communicate a political party or candidate's message to the public, in an effort to influence decision making and win votes. Campaign ads provide the opportunity to send carefully crafted, unadulterated messages directly to the electorate and are an integral component of the information environment in an election campaign. [Source: The Encyclopedia of Political Science; Campaign Advertising]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-MFQ342RP-4

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