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LOTERRE

LOTERRE

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Concept information

Preferred term

rotation  

Definition(s)

  • in television and radio, a method of advertising scheduling in which several commercials that comprise a set are run in a regular sequence continuously from first to last, over and over; can also be used to mean an advertiser's strategy of scheduling television commercials by rotating them among several different programs or time periods (i.e., an orbit). The term may refer to the outdoor advertising practice of periodically moving billboards to different locations within a market.. [Source: Dictionary of Marketing Communications; Rotation]

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URI

http://data.loterre.fr/ark:/67375/N9J-M817ZB75-0

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