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Concept information

Preferred term

not-for-profit marketing  

Definition(s)

  • the marketing programs and activities of non-profit-seeking organizations, such as government agencies, colleges and universities, museums, social service agencies, or trade associations. [Source: Dictionary of Marketing Communications; Not-For-Profit Marketing]

Broader concept(s)

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-M3MPTQN4-T

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